AGM - Retail Marketing

Overall responsibility for developing marketing strategies and plans to contribute to the malls rental and profit growth by developing differentiated marketing platforms for future growth and profitability.

Role & Responsibilities

- Giving strategic direction to the shopping malls division through consumer research, data analytics, macro market trends.

- Develop strong relationship with brand heads of main groups, key Brands and anchors to develop co branded marketing properties across shopping malls.

- Conduct periodic consumer research of our shopping malls and give direction to mall marketing teams.

- Identify and engage good data analytics company to provide intelligence for effective events and promotions.

- Give direction and implement digital marketing tools and programs across shopping malls.

- Centralise PR and ensure and facilitate PR for all shopping malls.

- Build a good network of media agencies and guide mall marketing to create effective monthly retainers.

- From time to time conduct catchment analysis for new sites and provide consumer inputs in site evaluation.

- Create properties across malls w.r.t. Loyalty programs, effective digital programs and keeping the shopping malls ahead in both marketing technology and tools.

- Identify new revenue streams through E Comm platform etc to keep shopping malls relevant in retail real estate business.

Personal competencies:

- Excellent communication skills

- Strong network with Marketing agencies, external vendors and media personnel

- Highly organized, proactive, and creative

- Good exposure in the Retail space

- Re-search & analytical skills

- Good interpersonal skills

Qualification & experience:

- MBA with specialisation in Marketing.

Relevant experience in: Retail. Fashion. New Age Media House