AGM - Presales Lead - Real Estate Consulting Firm

Company: Real estate consulting firm

Position: AGM Presales Lead

Location: Gurgaon

Role summary

Accountable for the business revenue generated through direct marketing activities such as ATL / BTL & Digital mediums for a specific product line or category or market

Role description :

End to End presales lead generation process acquisition, nurturing, closure & transition

Managing contact centre operations in an outsourced tele-calling set-up

Responsible for campaign management launch, prelaunch & sustenance support at different stages of product lifecycle

Responsible for maintaining effective relationships with vendor partners, internal stakeholders & team members

Responsible for CRM systems implementation, enhancement & governance

Responsible for customer insights, analytics and predictive buying behaviour leading to better prospect segmentation, profile targeting & product positioning

Responsible for ensuring latest usage of DM tools & technologies for go-to-market

Timely reporting and MIS generation for business and campaign performance

Work experience (if applicable)

Minimum 5 years of relevant work experience in a presales / contact centre management / direct marketing lead role in banks / wealth management / PE firms / consumer durables / hospitality/ KPO / BPO etc.

Avoid candidates who have worked in government roles / PSUs

Prior work experience in a lead generation / contact centre role is preferred

Educational qualifications :

Post-graduate degree / diploma Preferably in marketing / systems / operations

Good academic profile throughout his/her career

Functional knowledge& technical ability

Understanding of CRM process &lead lifecycle management

Ability to manage a large team and its needs such as people development, direction-setting etc.

Fluent knowledge of MS Office (Word, Power-point, Excel)&leading CRM systems

Behavioural characteristics :

1.Leadership skills with an ability to influence his / her team

2.Customer service & sales orientation & attitude

3.Flexibility to work in dynamic work environment with targets and numbers

4.Able to work with a variety of people and manage their expectations with finesse

5.Effective blend of planning and execution skills