AGM Marketing - Candidates only from FMCG sector and should know to speak in Tamil. - Continuous Consumer understanding need gap analysis through multiple structured research and insight mining tools. Use Consumer learnings and trends to formulate Marketing and brand plans - Brand Strategy and planning, overall STP strategies for the respective brand/s. - Translate brand strategies into brand / marketing plans, brand positioning and go-to-market strategies - both short term and long term. - Conceptualize & implement 360-degree(Integrated) marketing and communication programs. - Establish performance specifications, cost and price parameters, market applications and sales estimates for new product launches. - Measure and report performance of all marketing campaigns, activations, and assess against goals. - Monthly & Annual BTL/ ATL input Planning & Monitoring - Oversee marketing and advertising activities to ensure consistency with product line strategy. - Coordinating with advertisement agencies and media houses for brand collaterals and brand activations. - Coordination with agencies to develop and execute the product Campaigns. - Conceptualize and deploy the digital and social media campaigns in line with brand plans.

Chennai

AGM - Marketing - FMCG 

AGM - Marketing - FMCG  ,Job Description for AGM - Marketing - FMCG  in Jaden Executive Search & Recruitment Specialists in  Chennai for (8-10) years of experience. Apply Now!

Job Description for AGM - Marketing - FMCG  in Jaden Executive Search & Recruitment Specialists in  Chennai for (8-10) years of experience. Apply Now!