AGM - eCommerce Vertical - Consumer Healthcare - IIM/ISB/MDI/FMS

Our client is a pharma firm foraying into a nutraceutical and OTC business based in Mumbai.

Role Responsibilities:

- Set up the GTM strategy for the e-commerce channel with a key focus on Market place & e- Pharmacies.

- Negotiate and close the favourable terms of trade with top customers

- Work closely with the internal marketing team to drive Performance Marketing & Digital activations.

- Collaborate with cross-functional teams like Supply chain, Finance & Brands in ensuring optimum service levels execution of event-led activations & business hygiene.

- Negotiates Promotions/Activations with buyers of eCommerce accounts

- Tracks & Reports Analysis on promotional evaluation, customer point of sale information, and strategic initiatives with key stakeholders.

- Tracks POS data for accounts location-wise (Micro marketing opportunities) and scans for opportunities and shares the same with internal stakeholders

- Drive optimum service levels through Demand Forecasting & coordination with the Internal Supply chain and Customers.

- Innovate and Design activations in the areas of display/ search word optimization, penetration drive & retention along with key stakeholders

- Develop and maintain strong relationships with Ecommerce customers which helps in building partnerships and growing business together.

- Appoints and works with agencies in tracking and monitoring Key performance metrics on the platform

- Understand the interplay between the various investment and returns drivers and manage them to drive optimum ROI for the channel

Preferred Candidate:

- Minimum 5+ years of relevant experience in Channel sales and Performance Marketing

- Experience of working at an FMCG OTC Organization driving/managing Ecommerce channels with sufficient knowledge and understanding of Sales strategies, GTM & processes around the Market place & E-pharmacies OR should have experience working as a Category Manager buyer of the leading platform

- Should be an MBA from a premier institute with 5+ yrs experience in sales in an FMCG/OTC or with a top Indian FMCG/OTC.

- Experience in TOT negotiations, JBP, and Team Management as FLM Manager

- Experience in driving Digital / Performance Marketing activations in Amazon or any Epharmacies.

Due to paucity of time, only shortlisted candidates will be connected. Please note to answer questions properly in order to help your candidature be shortlisted.