Roles and Responsibilities - Drive campaigns from planning to execution and beyond to meet key performance metrics - Constantly optimize marketing activities to improve return on investment - Allocate budgets and analyze and recommend modifications to ad spends - Managing business on website and ensuring that month on month targets are meet. - Own performance for Facebook social ads with accountability for aggressive CAC/ROAS goals - Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative and landing page strategies. - Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data, custom audiences and more. - Work with the creative team to produce and update digital assets, iterating on design and messaging strategy based on performance. - Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers - Ensuring all partner platform are optimised based on targets and ROAS - Platform level strategy to ensure that business team get desire support to achieve Target. - Integrated whole Digital eco-system within the company & implemented different Paid &amp; Non-Paid channels for brand to increase the Online sale. - Managed complete P&amp;L for E-commerce Team - Directed and coordinated marketing activities and policies to promote products on all the online partners like Amazon, Flipkart, Jabong, Myntra etc. - Spearheaded the Marketing for Brand online in India - Maintain in-depth expertise in the fast evolving digital marketing performance landscape across technical capabilities, workflow and navigation, process integration, quality control, and platform integration control, defining process and deliverables, identifying talent and skill requirements, and training team members. - Manage internal and external service teams, ensuring performance consistency and quality, issue escalation and remediation, and process optimization. - Generate and win new business efforts including generating a robust new business pipeline, contributing to RFI/RFP responses for the Company overall, and specifically defining and driving process for the performance space. Desired Candidate Profile - Candidate with 10+ years of Extensive experience in executing and optimizing campaigns - Data driven and very analytical - can both analyse a marketing funnel to size different growth opportunities, build tests to measure impact, and synthesize complex results into actionable recommendations. - Experience working cross-functionally with creative, product, and engineering teams. - Good Communication and Leadership skills - Able to lead and manage the team - Experience managing a team, demonstrating strengths in supervisory, mentorship, and leadership capacities.

Bangalore

AGM - eCommerce Digital Marketing 

AGM - eCommerce Digital Marketing  ,Job Description for AGM - eCommerce Digital Marketing  in Job Consults Inc in  Bangalore for (10-15) years of experience. Apply Now!

Job Description for AGM - eCommerce Digital Marketing  in Job Consults Inc in  Bangalore for (10-15) years of experience. Apply Now!