Position: AGM/DGM Mall Marketing Reports to : Center Manager Qualification: MBA Location : Mumbai. Responsibility: Marketing of the Mall, Brand Management of the Mall, Footfalls &amp; Trading Density at the Mall, Market Research Key Result Areas - Preparation &amp; implementation of Annual Marketing Calendar and Marketing Budget for the Mall - Achieving targeted SOH revenue - Achieving Marketing goals- Footfalls and trading densities at the Mall - Marketing Vendors- Selection and management - Market Research- Conduct market research to accurately identify consumer trends, and Marketing gaps at the mall. Tracking Urban Development, and Social Changes - In depth understanding of cultural patterns and practices. - Tracking urban development and infrastructure changes in potential markets - Develop Do's &amp; Don'ts based on cultural sensitivity of customers. PR Management - Building awareness and positive perception of Mall business - Media Planning and Optimizing Media Spend - Encouraging Innovative Media Activities - Managing the Public Image of the Brand - Crisis Communication Management Customer Understanding - Developing an intimate knowledge of Customers (R &amp; S) Attitudes and Behaviors - Initiating &amp; Interpreting Market Research for various retail Categories - Understanding and interpreting retail trends - Developing a Vision of the Future - Being a Champion for the Customers in the Business Brand Equity Management - Developing Brand Positioning Statement (BPS) - Championing the Brand - Defending &amp; developing Brand identity &amp; positioning - Monitoring &amp; managing the Performance of the Brand Brand Communication - Developing a Communication Plan - Searching for Innovative Brand Communication - Briefing the Agency - Working with the Agency - Developing/Judging/Testing the Communication Event Design - Partnership Marketing with outside Brands - Event marketing in partnership with Mall Retailers - Designing Events and Promotions to exceed the expectations of different customer categories - Creating framework for key Events and Promotions - Analysis of Events and Promotions Marketing Plan - Defining &amp; Understanding the Market Category and Segments - Analyzing Competitor Intelligence - Constructing the Brand, Events and Promotions Strategy - Understanding the relationship between Retail Sales &amp; Market Rents - Preparing Annual Marketing Calendar Customer Interaction - Participating in the Development of Customer or Channel Specific Marketing Strategies - Providing input to the trade Proposition - Contributing to category Management - Customer Relationship Management Customer Satisfaction - Understanding factors influencing customer satisfaction and dissatisfaction - Monitoring RSI &amp; CSI to identify changes in Customer preferences and market trends - Identify opportunities for improving customer satisfaction Retailer Principles and Practices - Elements of Retailing, including Principal types, ownership structures, and retailing terminology - Price points, merchandising, advertisements - Retailer productivity and retailer math

Mumbai

AGM/DGM - Mall Marketing 

AGM/DGM - Mall Marketing  ,Job Description for AGM/DGM - Mall Marketing  in ACH Management Consultants in  Mumbai for (8-15) years of experience. Apply Now!

Job Description for AGM/DGM - Mall Marketing  in ACH Management Consultants in  Mumbai for (8-15) years of experience. Apply Now!