Objective:
It's a key leadership, value creation and capability enhancement role for International Markets, will also be key to its success.
The role will work towards building and executing progressive frameworks that helps in developing new and existing markets.
This role demands a high degree of strategic thought leadership, creative and highly collaborative approach.
Key Responsibilities/ Activities:
- Market Development within existing as well as new markets.
Identify and action a framework of building active international consumers database
- Map the consumer touch points and purchase journey. Identify and action tools/enablers for each of the consumer touch points so as to significantly increase the consumer conversion ratio.
Special emphases on the digital medium across the consumer touch points.
KRAs:
Market Development :
Identify and action a framework of building international consumers active database.
Map the consumer touch points and purchase journey. Identify and action tools/enablers for each of the consumer touch points so as to significantly increase the consumer conversion ratio.
High degree of finesse in end-to-end strategizing and execution
Collaborate across functions: Sales/Marketing/Media including digital and verticals: Pre Sales/ Loyalty/ Customer Care etc.
Ensure team works as a cohesive unit for quick turnarounds during activations
Didn’t find the job appropriate? Report this Job