AGM/DGM - Digital Marketing - Manufacturing Industry

AGM / DGM - Digital Marketing

Job Purpose :

- To conceptualize, plan and manage website user journey tracking and marketing automation for company Group websites, setup and build the journey tracking systems and customer data platforms, and create / deploy / test / analyze automation use cases to continuously improve user experience, website performance, and lead quantity (conversions) and quality (data accuracy and completeness) improvement.

- Conceptualize use cases for CDP deployment

- Manage content production related to user journey automation

- Channel and platform consolidation

- Manage service providers and deployment agencies

- Report journey analytics

Job Duties and Responsibilities:

- Work with marketing and brand teams to identify and create user journey automation use cases

- Build a data management structure, dashboards, and governance strategy

- Digital lead conversion, user journey management, and channel performance tracking

- Identify, build, and manage new marketing channels in the digital space

- Work with agencies / internal teams / freelancers to implement journey actions

- Work with Agency, IT and Developer teams to build associated content and features

- Manage, report, and build dashboards for CDP use case performance, track and optimize them

- Improve customer data quality and profiling

- Consolidate platforms and channels for efficiencies and cost savings