AGM/DGM - Analytics Lead - Marketing Function

- Creates, designs analytics platform for cement marketing business.

- Provides regular tracking of relevant metrics.

- CRM and Customer Analytics.

- Designed & executed the Integrated Marketing campaign.

- Developed analytical dashboards.

- Monthly analysis of Business unit's performance.

- Analysis of marketing promotional Budget on weekly basis to ensure optimum utilization of allotted budget.

- Regular tracking of marketing budget helped judicious utilization of resource.