AffordPlan - Manager - Content & Brand Marketing

Job responsibilities involve -

- Ownership of all brand assets and establishment of brand salience across all touch points

- Responsible for product packaging, in-hospital branding, and other marketing literature

- Launch new product brands and extensions and help them scale

- Create brand affinity on all owned, paid channels

- Define content marketing strategy across social media, blogs and emails

- Create true-to-brand stories that drive high recall and adoption of product

- Assume complete ownership of content and marketing calendar and drive it along with other cross-functional teams

- Responsible for reputation management of the brand across all channels

Preferred skills:

- Graduate or post-graduate, any discipline will do

- Minimum 5 years of relevant experience managing brand and content and at least 2 years managing a team

- Knowledge of BTL activities, activations and media buying

- Experience of managing agencies, vendors

- Should have managed PR and media in the past

- Should have knowledge of Digital Marketing