AffordPlan - Digital Marketing Role

Objective:

A full stack marketer who is adept at digital channel and growth marketing tactics with 5-7 years of experience in a dedicated digital marketing role

Job Description

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain all owned and paid digital assets including website, product applications

- Employ funnel marketing to drive B2B and B2C acquisition of customers

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and present in weekly reporting

- Familiarity with requisite reporting metrics

- Good communication skills

Knowledge of tools

- Indepth knowledge of tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Experience in setting up and optimizing Google Adwords campaigns, Hootsuite, MailChimp and CRM platforms

- Working knowledge of HTML, CSS, and JavaScript development and constraints