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Ayush

Associate Director - Marketing at Affle

Last Login: 17 April 2017

Job Views:  
10011
Applications:  62
Recruiter Actions:  8

Posted in

Consulting

Job Code

431615

Affle - Mobile Ad Fraud Analyst - Data Scientist

2 - 4 Years.Delhi NCR/Others
Posted 7 years ago
Posted 7 years ago

NOTE : People with only 2 kinds of experiences will be shortlisted - either

- A person from a very good web/ mobile ad analytics background (not campaign management) but we/ mobile adtech or ad analytics.

Or

- People from a very strong business analytics background in any of the top 10 business consulting firms (including BIG4)

- Anyways, preference will be given to 1st one, but we have red carpet on for rockstars who qualify through 2nd option too.

Position Overview : We are looking for a prolific and talented person who can anchor the fraud management function for our advertising business. This role requires a strong mathematical bent of mind, data analysis capability, attention to detail, and being on top of advertising fraud and how to identify and isolate it.

Responsibilities :

- Processing piles of data (TBs) on daily basis to analyse traffic to flag and identify suspicious traffic sources. Identifying new patterns using sample data, making models to replicate them on the old traffic data and current campaigns.

- Close coordination with the campaign management team to help them identify fraud traffic sources on all running ad campaigns.

- Playing a key intermediator role with the product team to be able to automate processes / algos for fraud detection.

- Constantly being on top of new innovations/ developments in adtech and taking appropriate steps to mitigate impact new types of fraud (brand or performance) on Affle.

- Understand, identify and use third party fraud analysis platforms to assist with fraud control.

- Define internal processes to control fraud, innovating new fraud detection algorithms and ensure only good quality traffic for our advertisers.

Requirements :

- Graduation/PG in any discipline. Strong preference for engineering/math students.

- Preferably geeks, with prior experience of big data analysis, deriving insights and hunch to play around with data just for the sake of it.

- High competence of using database queries, MS Excel/ Access/ other data analysis tools, macros, etc.

- Prior experience of fraud management in adtech or data analytics related business operations consulting

- Experience of working in large cross functional teams

- Strong communication skills and ability to coordinate across multiple teams.

About Affle : Affle is a Singapore headquartered company. We are a team of over 300+ across 8 offices. Affle's investors include D2C (JV between NTT DoCoMo & Dentsu), Microsoft Corporation, Itochu Corporation of Japan, Bennett Coleman Company Limited (BCCL) & Centurion Private Equity. We started out as a Mobile Technology platform company in 2006. We still remain rooted to our ambitions and core business but being an early entrant in the business we have seen the industry evolve from the Pre-Smartphone, Early-3G, and carrier dominated era to where it is now.

Our end-to end MAAS platform serves the needs of leading commerce marketplaces, app developers, marketers and publishers globally and focuses on combining the art and science of mobile usage to deliver successful branding and commerce campaigns for our customers. For more information visit www.affle.com

Salary offered: 6 - 8 LPA

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Posted By

user_img

Ayush

Associate Director - Marketing at Affle

Last Login: 17 April 2017

Job Views:  
10011
Applications:  62
Recruiter Actions:  8

Posted in

Consulting

Job Code

431615

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