Aegon Life - Manager - Product Marketing - Branding & Communication

Key Responsibilities

Product Expert :

- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.

- Create buy-in for the - product marketing plan- a vision both internally and with key external partners

- Act as a product introducer to build awareness and understanding about the product

- Translate product strategy into actionable marketing requirements & create communication for the same.

- Work closely with multiple teams to deliver with quick time-to-market and optimal resources

Product Propositions :

- Working on product collaterals

- Identifying product propositions and testing them

- Conducting surveys on product acceptability amongst consumers and distribution teams

- Drive product launches in collaboration with the Brand & Communication team and other stakeholders

- Manage tactical campaigns throughout the year to meet product marketing objectives

Product Marketing Plans :

- Evaluate & drive promotional plans to ensure that they are consistent with product line strategy

- Manage and liaise with the partners and align the internal teams and strategies as per mutually agreed goals

- Align closely with Customer Service & Onboarding teams to build and maintain a strong customer experience

- Communications background with agency will be an added advantage

- Product marketing for a Financial product category

- Product communication planning for multiple products

Knowledge & Skills (Indicate which criteria are mandatory) :

- Marketing skills are a must

- Savvy with Financial Product details are expected out of this role

- Specialist in planning product launches and NPD marketing