Aegon Life Insurance - Manager/Senior Manager - Performance Marketing

Job Location : Mumbai

Designation : Manager/ Senior Manager - Performance Marketing

About Us:

- AEGON Life Insurance Company Limited (ALIC) is focused on fulfilling its vision of creating tension-free lives. In pursuance of this goal, we provide a complete product suite, customized advice, and enhanced experience for all our customers.

- AEGON Life was formed with the coming together of AEGON N.V., an international provider of life insurance, pensions and asset management, and Bennett Coleman and Company (BCCL), India's largest media conglomerate popularly known as the Times Group. This union brings together a local approach, with global expertise of launching products that cater to different sets of customers to meet their long-term financial goals.

Culture We Drive :

- We recognize that our people are our strengths and the diverse Talents they bring to our workforce is directly linked to our Success. Everything we do as a firm, hinges on our ability to hire, empower and retain the Best People.

- We embrace new ways of doing things. Our approach remains to be smart, quick on feet, stay nimble, innovate & focus on Customers.

- AEGON is guided by four principles: Wow the Customer, Spread Awareness, and Think Ahead & Passion to Perform.

Role Details: Department: Marketing

Job Location: Mumbai

Employment Type: Full Time

Role Summary:

This position involves responsibility for the strategic direction of various marketing channels. This includes setting up, managing, and optimizing campaigns for SEM, display advertising, social media, affiliate marketing, content discovery platforms, etc .Data analytics, data interpretation & recommendations are primary to this role.

Key Focus areas:

- Drive ROI improvement using data analytics, deep understanding of digital channels and funnel optimization techniques.

- Drive campaigns from planning to execution to meet key performance metrics

- Allocate budgets and analyze and recommend modifications to ad spends

- Collaborate with marketing teams to guide A/B creative tests, and spend scaling tests on online campaigns to identify what works best

- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers

Skillset Expertise Required :

Strategic Skills :

- Create an effective campaign management strategy, Source and implement the most effective keywords and optimize campaigns based on performance.

- Understand your products inside out. Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand.

- Use- multi-touch attribution to track- touchpoints- across the funnel, which will help maximize Pay-Per-Click (PPC) campaign effectiveness.

- Develop hypotheses and perform A/B (or multivariate) testing to recommend optimizations

- Leverage customer insights to better segment, target and reach potential customers

- Explore new marketing opportunities such as social media channels,- apps, ad formats, etc

Decision-Making Skills :

The candidate should be resourceful and demonstrate a thorough understanding of key performance metrics on various channels. Being highly driven with quick decision-making skills will help orchestrate and execute large campaigns. Required skills include -

- Set acquisition and growth targets across online channels such as social, search, paid search, mobile, display, etc.

- Allocate and modify budgets in near real time for efficient spending.

- Tweak strategies and budgets based on current performance to maximize ROI

- Direct and manage agency performance on various channels to achieve goals and ROI targets

- Scope out and identify new platforms, tools and systems to improve performance

Analytical Skills :

Strong analytical skills and a data-driven approach to problem-solving is a must for this role. The candidate needs to adopt a methodical approach while analysing statistics and should be able to glean insights to make campaign recommendations. Estimation and allocation of budgets, targeting and segmentation, evaluation of the performance of each channel, and forecasting the performance of campaigns.

Should be able to collect and examine consumer insights to help develop creative marketing acquisition tactics. The ability to understand and monitor web analytics dashboards and reporting tools is expected as these tools will help maintain and monitor reports, budgets, campaign performance,- ROI, and channel metrics.

Technical Skills :

- Minimum 4 years of relevant work experience in a digital marketing/analytics role.

- Hands on expertise on key digital marketing channels like Facebook, Google, YouTube, Taboola/Outbrain and other key publishers to drive business growth.

- Working knowledge of optimization and analytics tools like Facebook Ads Manager, Google Ads, Search Console, Ahrefs, SEMrush, Optimizely etc.

- Analytics and database tools such as Excel, Google Analytics, Tableau, Marketo, etc.

- Knowledge and prior usage of tools like Facebook Ad Manager, AdWords, Taboola, Outbrain

- Exposure to data visualization and reporting tools, such as Tableau or Google Data Studio, is a plus

- Keeping abreast of emerging technologies and developments in the digital industry

Collaborative Skills & Stakeholder Management:

- The candidate has to communicate and collaborate effectively across teams and various levels of the organization. They will need to work closely with the concerned teams to set goals, report to senior management for campaign status, collaborate with the design team to produce channel-appropriate campaign briefs and creative assets.

- The candidate would also be required to work closely with agencies or vendors for management of certain marketing channels. Apart from the above, the candidate would be required to juggle between multiple projects, have the ability to prioritize and meet deadlines.

Communication Skills:

Having good communication skills (both verbal and written) is a mandate. This being a team-player role, a performance marketing manager is expected to chart out goals and contribute towards goal achievement.