Aegon Life - AVP - Customer Experience - Branding & Communication

Key Accountabilities:

- Lead the development, implementation, and evaluation of strategic, tactical and operational customer/prospect engagement plans, programs, and initiatives to align with Aegon Life's customer service vision and strategies

- Advise the Senior Executives on customer experience strategies, programs, initiatives and emerging issues to enable customer-centric strategic decision processes

- Plan and provide leadership to the implementation of integrated customer engagement and communication initiatives to improve and enhance the perceptions and experiences of customers and prospects

- Lead and/or direct specific customer research programs, dialogue and other forms of engagement to understand key concerns and issues and inform review and enhancement of customer engagement and segmentation models

Key Challenge

- Achieving a fully integrated approach across a range of innovative and diverse communication channels including the proactive adoption of digital and social media opportunities

What are the organizations that the candidate should have worked for?

- BFSI sector experience(mandatory)

- Customer segmentation models(M) (Indicate which criteria are mandatory)

- Customer segmentation models(M)

- Writing customer / prospect communication

- Digital engagement models and channels

Knowledge & Skills :

- Strong communication skills

- Data-driven approach

- Creative solutioning