Adyogi - Growth Head - Sales/Marketing

Advertising services background preferred :

We are seeking an experienced and talented Head of Growth Marketing to lead our marketing team and accelerate our growth. The ideal candidate will be responsible for designing and executing marketing strategies that increase customer acquisition, retention, and revenue. The Head of Growth Marketing will report directly to the CEO and work closely with the product and sales teams to achieve company goals.

Responsibilities:

- Develop and execute data-driven marketing strategies that increase customer acquisition, retention, and revenue

- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.

- Build and communicate a comprehensive growth marketing Strategy to help the business achieve its revenue goals.

- Leading, developing and inspiring a team of growth marketers.

- Analyzing our current acquisition and retention strategy and research competitors.

- Taking ownership of our customer acquisition channels - paid ads, display ads, SEO, affiliate marketing and influencer marketing.

- Own and improve our prospects into customers. Working closely with sales and the UX/UI team, Identify, test and roll out improvements with a focus on messaging, pricing and UX.

- Ensuring our customers get to their 'AHA' moment quicker, churn is kept low and LTV is increased.

- Working closely with a variety of stakeholders across sales, finance, marketing, development, operations and customer success to make sure plans and projects are communicated accordingly.

- Analysis; use GA, Google Tag Manager and Mixpanel to measure and improve CAC, MRR and LTV.

Head of Growth Requirements

- 10+ years leadership experience in a growth marketing role, ( or someone who's been solely responsible for growth at their company and now looking for their first managerial role.)

- Experience of working for a Cloud or SaaS business.

- Demonstrable experience of influencing growth.

- A data first approach.

- Advanced user of analytics tools - Google Analytics, Google Tag Manager, Mixpanel.

- Excellent communication skills and the ability to work with diverse teams.