AdvaRisk - Manager - Marketing

Roles and Responsibilities:

- Understand TG and competitive landscape

- Work on building the brand and category of the business amongst relevant TG

- Ensure brand consistency across all channels

- Collaborate with different teams and execute BD/ Sales enablement collaterals such as pitch decks, emailers, brochures, website

- Collaborate with the BD/ Sales teams to plan and execute various marketing initiatives such as events, email campaigns, direct mailers etc

- End-to-end planning and execution of events and conferences

- Track and identify suitable industry events for participation, speaker opportunities, branding opportunities and so on

- Collaborate with the digital team for developing effective digital campaigns for the purpose of lead generation, awareness, etc

- Develop and execute social media plans to increase followership and engagement.

- Work with the PR agency to ideate on story opportunities and generate media buzz regularly

- Identifying suitable vendors and work with them for executing events, developing collaterals etc

- Collaborate with and across teams to ensure smooth functioning of all tasks

- Track and report on the performance of marketing campaigns using relevant metrics.

Candidate Attributes:

Skills:

- Strong creative skills - to be able to actively contribute to planning effective collaterals

- Understanding on content planning and creation process

- Strong collaborative skills to be able to work with different teams within Marketing and other departments

- Keen attention to detail

- Immaculate written and oral communication skills

- Understanding of current marketing trends and multimedia platforms to continuously improve marketing deliverables

- Good organisation and planning skills

- Numerically oriented and believes in assessing all marketing initiatives

Attitude:

- Should be able to thrive in a fast-paced environment and can juggle multiple projects at a time

- Be a solution oriented person and think out of the box

- Goal oriented, determined attitude and able to take criticism constructively

- Ability to adapt and works well with people and teams

- Overall friendly attitude, knows how to work hard and party hard

Experience:

- 5-8 years of marketing experience

- Has been responsible for planning and executing marketing campaigns (ATL/ BTL/ Digital)

- Has worked on developing marketing communications such as brochures, pitch decks, emailers, direct mailers etc

- Has led participation in multiple conferences and events

- A fairly good understanding of online marketing and content marketing

- Experience in the B2B SAAS/ B2B enterprise industry will be a plus