AdsTrak - Marketing Executive - Internet/Online

Marketing Executive

As a Product Marketing Manager, you will be responsible for the outbound marketing activities of the organization. You will craft the messaging and positioning for products. You'll conceive and develop innovative marketing programs that drive demand. Amalgamation of right skill set for driving all paid marketing channels from an ROI/Revenue standpoint while equally focused on aligning the SEO and direct channels as table stakes.

Basic Qualifications :

- Develop product positioning and messaging that differentiates your products in the market.

- Market intelligence - be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition.

- Demand generation - develop the strategy and manage the marketing programs that drive demand for your products

- Hands On knowledge on SEO / PPC channels and collaborating with relevant stakeholders to drive the execution path.

- Very strong written communication skills

- Driving and owning Data Science objectives from Pricing to ROI optimization standpoint.

Preferred Qualifications :

- Core experience with digital product setup and nuances from UI/UX to marketing channels

- Worked in teams aligning to product/marketing goals.

- Computer Science or Engineering; B.com, BBA in Marketing degree or work experience a strong plus beyond a MBA or equivalent degree from an reputed institute.

Experience Years : 1-2 years