AdLift - Head - Paid Media

Salary Offered : 9-14 LPA

About us :

AdLift is a premium digital marketing and advertising company offering 360 digital marketing solutions - SEO, SEM, Content Marketing & SMM to its digital partners. The company was started in 2012 by Prashant Puri, a Digital Marketing expert who has worked with companies like Ebay and Yahoo. We- ev got a really cool team of 70 people based in Gurugram and Mumbai. In the next year our aim is to become a 140 people team.

To know more please log on to - www.adlift.com

Essential Duties and Responsibilities :

- Experience in planning and execution of Paid Marketing Campaigns in Search, Display and Social Media. [e.g. Adwords, Bing PPC campaigns, Display Ads, Re-marketing Ads, Facebook PPC, Twitter ads, LinkedIn Ads, Other Direct Media Buys, Mobile Campaigns]

- Achieve ROI, CPA, CPC or CPV targets for all Ads spend on a daily or weekly or monthly basis.

- Maintain and monitor keyword bids, account daily budget caps, impression share, quality score and other important account metrics.

- Prepare and Analyse Keywords & Ad copy performance analysis report.

- New keywords research and analysis.

- Provide strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance company goals.

- Keep pace with search engine and PPC industry trends and developments.

- Create Proposals for Client.

- Deliver comprehensive campaign analytics including, but not always limited to, paid search insight.

- Should be able to Identify and execute optimization recommendations to increase campaign ROI.

- Ensure optimal campaign performance.

- Develop new and eliminate under-performing PPC ad copy & Keywords.

- Analyse clicks and conversion data, ad expenses and ROI.

- In-depth keyword and audience research.

- Get effective landing pages implemented and advice on possible improvements.

- Creating multiple adverts and do split testing of campaigns across multiple advert groups.

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests

- Maintain day-to-day client contact for SEM Campaign execution

- Responsible for understanding client goals and agency deliverables.

- Responsible for contributing ideas to grow the clients business.

- Pro-actively providing the clients marketing plans with the greatest amount of value-added communications.

- Provides clients with budget updates.

- Help prepare and research needed materials for client presentations and engagements.

Education and Work Experience Requirements :

- Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers.

- Excellent computer proficiency (MS Office - Word, Excel and Outlook).

- Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service.

- Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.