Aditya Birla Sun Life Asset Management - Manager - Website/SEO & Campaigns

Job Context

Key Aspects:

Manager - Website, SEO & Campaigns

- Maintain and drive business on all website owned properties of ABSLMF

- The ability to establish early and across-the-board alignment of business requirements, design scope, and technical and risk feasibility, is critical for this position

- Develop and implement strategies for the content management team (Website CMS), including document management, workflow management and knowledge management.

- Partners with senior leadership to identify gaps and opportunities to apply frameworks that improve the performance of digital assets.

- Defines and maintains SLAs for system services.

- Maintains responsibility for identifying opportunities to conserve financial resources in day-to-day activities and planning.

- Applies an in depth knowledge of all focus products under the respective product category and formulate digital alliances strategies.

- This role requires in-depth knowledge of regulatory guidelines laid down by bodies / authorities like SEBI and AMFI, and ensure its compliance

- Develop a strategy for the improvement of organic search ranking.

- Monitor and analyse SEO statistics such as redirects, click rate, bounce rate, and others.

- Build systems and best practices to ensure that all content is optimal for SEO.

- Track, report, and analyse website analytics and campaigns.

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

- Use of A/B and multivariate experiments to understand customer behaviour.

Key Challenges

- To balance needs and expectations, identify promising market opportunities and create a strong vision for your product's future.

- To balance your time and obligations and develop strong collaborative and conflict resolutions skills.

- To keep the team and your decisions centred on facts.

- Being alert for the unexpected so you can quickly adjust course when needed.

- Innovating on product strategies, and constantly exploring ways to optimize all

Salary offered: 8 - 10 LPA