Marketing - Promotions Manager  - Traditional Marketing refers to marketing and advertising activities that make us of "traditional" channels. This category includes television (syndicated, broadcast, cable), radio, print (magazines, newspapers) and outside advertising (billboards). Traditional Marketing teams work with media providers (TV/radio networks, etc.) to purchase air time, develop advertising materials, or spots, and manage ongoing relationships with media outlets.  Job Summary :  Responsible for supervising promotions programs to incentivize the point-of-purchase. Combines advertising with promotional deals to entice consumers and clients to buy products.  Primary responsibilities :  - Work with marketing and sales departments to create promotions.  - Work alongside product development team to incorporate promotions after product is complete.  - Send promotions through direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or other special events.  - Develop and launch discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.  - Determine length and timing of promotions.  - Market promotions to various businesses.  - Use social media sites such as LinkedIn, Twitter, and Facebook to promote discounts and coupons.  - Plan advertising campaigns.  - Measure ad effectiveness and optimize if needed.  - Coordinate staff members who create and deliver ads.  - Create, review, approve, and revise copy.  - Oversee media buying.  - Work with account executives to come up with ad campaigns.  - Select agencies to partner with.  - Approve agency plans.  - Work with sales staff to generate ideas for the campaign.  - Oversee creative staff.  - Prepare cost estimates for campaigns.  - Serve as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the ads.  - Oversee in-house accounts.  - Present campaigns during pitches.  - Approve changes to budget as needed.  - Cast actors for voiceovers and commercials.  - Preside over TV, radio, and film shoots.  - Identify potential markets.

Mumbai

Aditya Birla Payments Bank - Manager - Marketing Promotions 

Aditya Birla Payments Bank - Manager - Marketing Promotions  ,Job Description for Aditya Birla Payments Bank - Manager - Marketing Promotions  in Aditya Birla Bank in  Mumbai for (7-8) years of experience. Apply Now!

Job Description for Aditya Birla Payments Bank - Manager - Marketing Promotions  in Aditya Birla Bank in  Mumbai for (7-8) years of experience. Apply Now!