1) Location : Ahura Centre, Andheri, Mumbai 2) Work Exp : 4-8 Yrs 3) Qualification : MBA in marketing 4) Designation : Manager/Senior Manager/Assistant General Manager (Depending upon work exp) Key Responsibilities - Brand Strategy / Design, Retail Marketing, Retail Strategy, Brand Store, Shopper marketing, Multi-brand store, India JD: 1) Relative Recommendation: This role will work towards positive change in relative recommendations in the UBS markets through marketing initiatives. Thus driving preference for the brand to Increase market share or command price premium. 2) Insight Mining and Benchmarking: Uncovering insights by analyzing multiple data sources,both internal and external through interviews, stakeholder discussions, surveys, feedbacks across multiple platforms (live and digital). This role will mine consumer insights to uncover promising sources of business growth for UBS. Customer insights of end users(home builders), influencers(contractors, masons & architects) and channel partners(dealers & retailers) through market research will help curate meaningful solutions. 3) Execution: Planning and execution of marketing initiatives for 2000+UBS stores like campaigns, events, camps, trainings through offline and digital platforms. Assist retail team in new store launches. 4) Integrated planning: Developing brand strategy, including brand s value proposition for stakeholders, brand vision and guidelines.Collaborate with agencies to plan and deploy all marketing support (collaterals & retail elements) 5) People: This role must build rapport, credibility and influence across marketing, sales and strategy teams and agencies to get results. Collaboration with internal and external stakeholders at CMO and zones across functions like sales, technical and operations is necessary 6) Innovation: Bring in innovative and unique perspective to plan and execute cutting edge customer value proposition which cannot be replicated by competitors. Revamping brand strategies and business model for sustainable growth

Mumbai

Aditya Birla Group - Business Retail Marketing & Brand Strategy Role 

Aditya Birla Group - Business Retail Marketing & Brand Strategy Role  ,Job Description for Aditya Birla Group - Business Retail Marketing & Brand Strategy Role  in UltraTech Cement Limited in  Mumbai for (4-8) years of experience. Apply Now!

Job Description for Aditya Birla Group - Business Retail Marketing & Brand Strategy Role  in UltraTech Cement Limited in  Mumbai for (4-8) years of experience. Apply Now!