Aditya Birla Fashion & Retail - Manager - Trade Marketing

Defining Business Strategy :

- Responsible for developing key business strategies, assessing current opportunities & gaps & developing tools to address them for the Business.

Growth Roadmap :

- Responsible for identifying & driving growth levers for all category of businesses

Driving Profitability :

- Driving Gross profit by changing product mix, pricing & market spends for the brand

Channel Development :

- Defining future channel structure & driving distributor ROI

Driving engagement :

- Responsible for dealer engagement & loyalty programs for sustainable business