Aditya Birla Fashion & Retail - Lead - Sales Strategy

Lead, Sales Strategy

- Defining Business Strategy : Responsible for developing key business strategies, assessing current opportunities & gaps & developing tools to address them for the Innerwear Business

- Growth Roadmap : Responsible for identifying & driving growth levers for both Men's & Women's Innerwear businesses

- Channel Development : Defining future channel structure & driving distributor ROI. Scheme Management for higher sales and penetration in market

- Driving engagement : Responsible for dealer engagement & loyalty programs for sustainable business

- Digitization : Facilitate smooth digital transformation of Innerwear Business by aligning projects and operations with multiple stakeholders