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02/12 Vitthal
Manager HR at Aditya Birla Fashion & Retail Ltd

Views:3550 Applications:630 Rec. Actions:Recruiter Actions:126

Aditya Birla Fashion & Retail - Head - Marketing (8-15 yrs)

Bangalore Job Code: 771118

Key Result Areas Supporting Actions

Campaign Management - Spearhead planning and execution of all brand campaigns - 360 degree offline & online campaigns through an optimal mix of ATL, BTL (PR, Events and Consumer Activation) & leveraging the power of Digital/Social media

Agency Management - Manage agency partners to optimize delivery on

- Creative output and quality

- Ensure Engagement and involvement of senior agency resources

- Developing relevant and in consumer relevant creative

Media Management & Negotiation

- Negotiations Create deals with media houses directly. These annual deals are range from 5 -10 Cr upward at the MFL level and are used across brands

- Day-to-day working with mindshare

Budget Management

- Manage the annual brand marketing budget

- Ensure compliance and audit requirements

Competition analysis

- Regularly track and analyses competitor information through market intelligence and other sources

Stakeholder management

- Work closely with internal and external stakeholders (creative agency, media providers etc.) to implement all marketing initiatives in the most efficient and effective manner

- Adheres to the Annual Plans & Budgeting for the brand, track systems to monitor brand performance against the plan. Continuously strive to enhance return on marketing expenditure

Digital Marketing & ORM

- Manage and curate the digital/social media presence for the brand

- Manage linkages with

- Online relationship management

Customer Relationship Management activities

- Manage the Customer Relationship Program for the brand

- Lead formulation and execution of a sustainable marketing strategy by defining a distinctive brand positioning leading to brand building (brand salience, preference etc.) and business growth (Top Line, Bottom line, LTL growth etc.)

- Build a strong brand with great consumer connect by interpreting and bringing the brand positioning alive across various communication mediums

Exploring New business opportunities- Continuously scan business environment and evolving consumer needs through multiple sources including appropriate research interventions to define customer value proposition

- Identify opportunities for new product development & foray into new segments

Team Management 

- Manage a high performance marketing team, coordinate all operations of marketing function with an emphasis on process seamlessness, quality and consistency

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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