Aditya Birla Fashion & Retail - Brand Finance Manager

Qualification- CA (Mandatory) 2014/2015/2016 batch

Job Context & Major Challenges

Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Retail Ltd, is one of India's fastest growing branded apparel companies and a premium lifestyle player in the retail sector including product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands - Louis Philippe, Van Heusen, Allen Solly, Peter England and People - that personify style, attitude, luxury and comfort. The Units products are sold through a network of 1200+ stores and around 850+ multi brand outlets.

Challenges:

1. Cross functional integration for preparation and analysis data

2. High level of accuracy to be maintained as the numbers are used by all stakeholders including investors

3. To be up to date with changes and reforms in accounting, taxation and other laws

4. Deadlines to be adhered to strictly

5. Work to be prioritized based on the urgency/importance of requirement. Ad hoc requirements to be dealt with the same level of speed and accuracy.

Key Result Areas:

Key Result Areas Supporting Actions

Financial Reporting:

- Preparation of brand financials with all variance analysis at a monthly level

- Track and help Brands / functions manage its spends with in budgeted norms

- Develop dashboard for each of the key deliverables of Brand and monitor against the same and guide in achieving the same by providing timely, accurate information as may be required

Financial Planning:

- Preparation of brand annual operating plan

- Preparation of Mid-month PNL

- Co-ordinate with brand, channels and department heads for the inputs for the budget

- Support for the BRC and Chairman presentation

- Evaluate the changes in business environment and submit the latest estimate (LE) at a quarterly/monthly level

- Retail Expansion and Operational Review

- Develop retail deck for monitoring the retail performance by various metrics

- Analyze the retail cost at a line item level and support the cost saving initiatives

Sales, Marketing and Sellex Analysis:

- Support the Brand with detailed analysis of NSV and Volume at the sub brand, channel , product, region and store level

- Support Brand COO in terms of analysis of Discount Schemes to be run in the market, their impact on income statement, and track spends against the same.

- Support in terms of Sales Promotion analysis, running in the market - retail, trade, departmental stores, liquidation channel etc.

- Develop Market scheme trackers, manage over and under spends

- Track and help Brands and channels to manage its sellex with in budgeted norms

- Pricing and Inventory & Others

- Monitor and analyze and track performance of PC to MRP ratios of products at sub brand level against targets

- Discount analysis by channel for all categories

- Secondary discount approval for Retail

- DS and Retail New Store Proposal analysis