Purpose & Overall Relevance for the Organization :
To lead and drive sustainable and profitable retail Market share growth in the respective Market by :
- Meeting and exceeding agreed KPI targets for net sales and profitability
- Leading and inspiring the Market field and retail back office (RBO) teams to meet or exceed commercial goals and KPIs, and build Brand equity
- Focusing on the development of a trading and service culture across all our retail stores
- Defining and continuously developing the hard franchise business models, taking into account industry benchmarks and Global guidelines
- Implementing and driving agreed Global retail processes and guidelines for field and RBO operations; feeding back Market needs to the Global Retail CoE for the ongoing development of global processes
- Developing and executing local retail relevant and specific processes in close cooperation with the Global Retail CoE
Key Responsibilities :
- Drive and implement the Market Retail Strategy, focusing on the 5 Ps - People, Product, Premises, Processes and Profit, to continuously maximize profitability from the store portfolio, whilst ensuring this covers the requirements in conjunction with key stakeholders, including the Market MD and Global Retail CoE
- Manage and control operational expenses in line with the Market retail budget
- Make commercial decisions at Market level by analyzing the retail KPI's and local retail trends and needs
- Create and drive a high performance culture across the Market by setting clear expectations and targets, analyzing stores performance, holding District Managers accountable and giving appropriate and prompt feedback
- Ensure elaboration of a rolling Retail deployment schedule by store, covering all retail marketing, visual merchandising and other activities and ensure implementation by operational coordination and close tracking
- Ensure identification and improvement of best practices by own store format and compliance within the Market retail store portfolio
- Develop and implement advanced components for enhancing the adidas Group retail business model (logistics, IT, reporting, staff deployment planning, training) with the respective functions
- Support the creation of operational guidelines in close cooperation with the CoE and ensure local implementation
- Critically look at current processes and relevance for the specific Market. Actively communicate necessary adaptation to global guidelines into the CoE
- Define organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement
- Ensure high employee engagement at every level through effective motivation, coaching, training, and development of personnel in the team
Key Relationships :
- Customers
- Market Retail Back Office (RBO) team
- District Managers and Store Managers
- Global Retail Centre of Excellence (CoE)
- Market Senior Management team
- Franchise Manager
Knowledge, Skills and Abilities :
- Minimum of 10 years experience in the retail and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational background and working across different countries
- Strong leadership skills, with a minimum of 4 years- experience of leading multi store retail teams
- Excellent communication skills including impactful presentation skills, influencing and negotiating and change management
- Advanced numeracy and literacy, with good IT skills (Word, Outlook, Excel, PowerPoint)
- Geographical mobility
- Fluency in English and local language of Market HQ
Requisite Education and Experience / Minimum Qualifications :
- University degree in business (ideally with marketing and sales focus) or equivalent relevant experience
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