Adidas Originals - Manager - Range Management - Sports Style

Purpose & Overall Relevance for the Organization :

- Support the Sports Style(BU)in defining the short and mid-term range management objectives for the categories and driving the categories across all KPIs.

- Implement global strategies in a locally relevant way, considering different consumer needs and distribution channels

Key Responsibilities :

- Select an optimal range for India within the parameters set by the Concepts-to-Consumer team in collaboration with the Sr Manager Sports Style(BU) and channel teams.

- Manage all aspects of range management, including range and channel segmentation.

- Develop and drive GTM calendars to ensure timely executions against key milestones.

- Work closely with merchandising sourcing teams to deliver the most efficient range.

- Establish pricing of the range to deliver target margins, volumes and value.

- Support sell-ins to both retailers and assets where required.

- Provide input to the BU within the market to get the best possible sell-in tools for the category and create augmented tools where required with the local BU Brand Activations team.

- Provide commercial input (consumer, channel and market-specific needs, and business opportunities) to the BU lead to maximize category sales and profitability.

- Develop category forecast as part of the IBP process.

- Provide all relevant KPI reporting for the category.

- Provide any required scenario analysis related to the Category.

- Provide input into the overall seasonal, annual and Strategic Business Plan for the category.

KPIs :

- Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)

- Market Sales vs Plan

- Go-in-Margin

- Standard Margin

- Category Market share

- Category and Range efficiency

Key Relationships :

- Market BU- support the BU brand activation team

- Merchandising, channels and sourcing teams

- Global ctc team

- Local Brand activation team

Knowledge, Skills and Abilities :

- Advanced cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred)

- Leading and managing a diverse team

- Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets

- Advanced user of MS Office suite of products

- Experience in both market and above market organization preferred

Requisite Education and Experience / Minimum Qualifications :

- University degree in Business, Merchandising and/or a minimum of 4-6 years equivalent professional experience, ideally in Marketing

- Fluent in English