Adda247 - Product Growth/Growth Hack

We are looking for a senior role in product who will lead all our product-related activities and work closely with the marketing team for everything from digital campaigns to advertising and creative projects. The responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you- re a skilled Marketing strategist, able to inspire your team members, we- d like to meet you.

Qualification & Experience :

- Extremely data driven individual with over 3 years of relevant experience

- Key focus on loyalty, gamification and referrals

- Engineering educational background

- Experience with B2C products selling

- Experience with marketing & customer analytics software's - amplitude, Clevertap, Moengage etc.

Responsibilities - 

Strategy - 

- Design campaigns based on buyer persona, product lifecycle and industry events.

- Constantly look at competitors and provide SWOT analysis and identify their success factors.

- Create audience segmentation & identify keywords and message for different buyer personas.

- Drive traffic as well as maximize channel-wise LTV/CAC for all paid marketing campaigns.

- Identify, analyze each channel to create a sustainable channel for user acquisition.

- Conceptualize & implement paid marketing campaigns on each channel (SEM, Display across networks, FB & more).

- Drive conversions through re-marketing campaigns. Identify the right channels to re-target users

- A/B test: audience targeting, ad copy, creative, landing page and more. 

- Strong understanding of bidding strategies for various ad platforms.

- Implement Affiliate Marketing Programs & optimize for ROI.

Industry Trends :

- Keep pace with digital marketing industry trends, new channels and other developments

- Should have deep understanding of how Google Adwords, Bing, Affiliate algorithms actually work.

Tools :

- Deep Knowledge of Ad Platforms : Adwords, Facebook Ads, Keyword Planner & others

- Adjust/Apsalar/similar, Analytics/BI tools/SQL/Excel (GA, Mixpanel, Looker, similar)