Adda247 - Manager - Brand Marketing

We are looking at hustlers who can don different hats and work at a fast-paced environment. Expect to be challenged as you would be part of revolutionizing student learning experience in India.

As a Brand/Marketing Manager, you would be

- Analyze brand positioning and consumer insights

- Work on brand revamp and shaping & communicating the new brand personality

- Work on building brand guidelines and ensuring companywide adherence to it

- Translate brand elements into plans and go-to-market strategies

- Work with multiple teams to ensure brand consistency across companywide communications & activities

- Work with content and design teams internally on daily basis

- Liaison with external partners and agencies for strategies, media, creative, content, influencer activities, etc.

- Lead creative development to motivate the target audience to "take action"

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Conduct regular in-house and external consumer research

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies for the brand and organization goals

- Align the company around the brand's direction, choices and tactics

What you will need?

- MBA degree in marketing

- 4+ years' experience as brand/marketing manager, agency experience preferred

- Exceptional multi-tasking skills

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with latest trends and marketing best practices