Adda247 - Growth Lead - Engagement & Retention

We are looking for a Digital Marketing Growth lead, with end-to-end ownership of engagement, retention and growth parameters for our platform - app and website. The person should be a big fan of metrics, mad about A/B testing, an optimization maniac and have laser focus on user experience, engagement and content consumption.

Qualification & Experience :

- Extremely data driven individual with over 4 years of relevant experience

- Engineering educational background (pref. IIT/NSIT/BITS Pilani)

- Experience with B2C products

- Experience with CRM engines and analytics & dashboarding tools

Responsibilities :

Strategy :

- Lead the engagement strategy for our students to increase time spent and repeat visits

- Design campaigns based on student persona, product lifecycle and industry events.

- Constantly look at competitors and provide SWOT analysis and identify their success factors.

Execution & Team Handling :

- Should have prior hands-on experience with CRM channels.

- Create audience segmentation & identify message for different buyer personas.

- Identify, analyze each channel to create a winning strategy

- Drive engagement and consumption through re-marketing campaigns. Identify the right channels to re-target users

- A/B test: audience targeting, ad copy, creative, landing page and more.

Data Analytics :

- Interpret data, analyze results using statistical techniques to determine actionably

- Ability to analyse competitor strategies and recommend changes in our strategy.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in goals

- Monitor and evaluate results and performance across the major channels.

Industry Trends :

- Keep pace with digital marketing industry trends, new channels and other developments

Tools :

- Deep Knowledge of Google Analytics, Database, CRM tools like MoEngage, Clevertap etc