We are looking for a Digital Marketing Growth lead, with end-to-end ownership of engagement, retention and growth parameters for our platform - app and website. The person should be a big fan of metrics, mad about A/B testing, an optimization maniac and have laser focus on user experience, engagement and content consumption.
Qualification & Experience :
- Extremely data driven individual with over 4 years of relevant experience
- Engineering educational background (pref. IIT/NSIT/BITS Pilani)
- Experience with B2C products
- Experience with CRM engines and analytics & dashboarding tools
Responsibilities :
Strategy :
- Lead the engagement strategy for our students to increase time spent and repeat visits
- Design campaigns based on student persona, product lifecycle and industry events.
- Constantly look at competitors and provide SWOT analysis and identify their success factors.
Execution & Team Handling :
- Should have prior hands-on experience with CRM channels.
- Create audience segmentation & identify message for different buyer personas.
- Identify, analyze each channel to create a winning strategy
- Drive engagement and consumption through re-marketing campaigns. Identify the right channels to re-target users
- A/B test: audience targeting, ad copy, creative, landing page and more.
Data Analytics :
- Interpret data, analyze results using statistical techniques to determine actionably
- Ability to analyse competitor strategies and recommend changes in our strategy.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in goals
- Monitor and evaluate results and performance across the major channels.
Industry Trends :
- Keep pace with digital marketing industry trends, new channels and other developments
Tools :
- Deep Knowledge of Google Analytics, Database, CRM tools like MoEngage, Clevertap etc
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