Adda247 - Digital Marketing Manager - APP

Digital Marketing Manager (APP)

Title :

Digital Marketing Manager (APP) {SR Manager/ Manager}

Role :

Adda247 is hiring for the role of Digital Marketing Manager who will be responsible for App acquisitions, App ecosystem, optimizing paid ad activities such as campaign creation, optimization, keyword research & ads creation on Google Ads.

Responsibilities :

- Work across all channels for App acquisitions with the end objective to deliver transactions.

- Expert level understanding of App ecosystem, tracking mechanism and Fraud prevention.

- Hand on experience with Google UAC/ FB/ Partners network. Previous experience with Adwords search/shopping/display campaigns is a plus.

- Ability to scale the campaign and maintain MAU/DAU based on business requirements.

- Ability to understand creative requirements and work with stakeholders for smooth execution.

- Strong analytical skills to understand business trends.

Required Skills & Qualifications :

- BE/B.Tech + MBA from Good institutes

- Minimum 5+ yrs experience in App/SEM/Affiliate marketing is required.

- Ability to navigate dynamic and changing environments which is staple to startups.

- Candidates from Ed-Tech background preferred not mandatory.

- Experience developing B2B relationships, preferably in digital marketing.

- Excellent execution, multi-tasking & communication skills. Willingness to take more responsibilities on digital marketing channels.

- Excellent communication skill in English (Mandatory)