Adcanopus Digital Media - Media Buying Role

Day to Day Responsibilities :

- Experience of Media Buying or equivalent, including Digital Marketing Conceptual and executional knowledge.

- Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation

- Familiarity with the concepts of DSP's and SSP's also Platforms/ Tools such as Appnexus, Pubmatic, Sitescouts, Fyber, Adwordsetc,

- Should be flexible with the working Model's as such CPI.

- Excellent understanding of online media planning, implementation and optimizations

- Proficient in using standard online media research and planning tools (e.g. TMT, Google Analytics, etc).

- Strong analytical skills and ability to relate results to Campaigns Performance objectives, providing a basis for measurement of the digital activities

- Analyzes web metrics, provides campaign effectiveness reports to clients, and recommends optimizations when appropriate to improve media performance.