Adani Group - Lead - Digital Brand

Lead - Brand On Digital

Responsibilities:

- To have a digital strategy that remains updated and relevant in a fast-evolving world, within and outside the Adani world and within the digital/tech world

- Based on Customer research, insights and the customer strategy, in conjunction with an understanding of our business

- To identify branding and communication opportunities across digital assets (owned, bought and earned)

- To identify and amplify key messages through branding on digital, across digital assets and platforms

- Using all facets and opportunities, ranging from our website, SEO, SEM, social, digital marketing, UX/UI etc, and relevant social platforms

- To aid and partner amplification of messages through the Digital world, and other focused opportunities (eg. Asset Branding, Branded Properties and Sponsorships) and customer segments (eg. Employees)

- Work with diverse stakeholders to drive the Customer and Brand agenda and related initiatives

- To keep the defined Dashboard as the key metric of success, insights and course correction

Education & Qualification:

- A self-starter with outcome orientation

- Experience of at least 15+ years in the fields of brand building, among large and diverse audiences

- With a focus on engaging and impacting customers through all facets of the digital medium

- Prefer initial grounding in a creative/brand/advertising agency, and thereafter putting to work the learnings to actual and impactful work for brands, at a digital agency and then through Brand on Digital, at the client end

- Experience of partnering/working for large corporate brands or/and diverse conglomerates, will be preferable

- A track record of a brand led approach to digital campaigns, rather than vice versa

- A strategy led approach to building brands on and through the digital world, consistently

- Having delivered results in and through the digital medium, in partnership with External Branding and other surround 360 campaigns