Adani Enterprises - Lead - ATL

Lead - ATL

Lead ATL plays a crucial role in the infrastructure and energy industry by overseeing and managing above-the-line activities. The role requires a seasoned professional with 10-15 years of experience, who will be responsible for driving strategic initiatives, fostering collaboration, and ensuring the successful execution of projects. The ideal candidate will embody Adani's core values and contribute to the company's commitment to excellence, innovation, and sustainable growth.

Experience:

- 10-15 years of experience in infrastructure and energy industry

- Proven track record of successful project management and strategic leadership

- Demonstrated experience in managing above-the-line activities and driving impactful initiatives

- Experience in fostering cross-functional collaboration and stakeholder engagement

Roles and Responsibilities:

- Lead and oversee above-the-line (ATL) activities, including brand management, advertising

- Develop and execute strategic plans to enhance brand visibility and market positioning

- Collaborate with internal teams to align ATL activities with overall business objectives

- Manage external agencies and vendors to ensure the delivery of high-quality ATL initiatives

- Monitor and analyze market trends, consumer behavior, and competitive landscape to inform ATL strategies

- Ensure compliance with industry regulations and ethical standards in all ATL activities

- Lead cross-functional teams to drive integrated marketing campaigns and initiatives

- Establish and maintain strong relationships with media outlets, industry partners, and key stakeholders

- Provide strategic guidance and support for crisis communication and reputation management

- Contribute to the development of innovative and sustainable energy and infrastructure solutions

Education Qualification:

- Bachelor's degree in Marketing, Business Administration, or relevant field

- Master's degree in a related field is preferred

Certification Required:

- Professional certification in Marketing or Project Management is an advantage

Behavioral Skills:

- Excellent leadership and team management abilities

- Strong communication and interpersonal skills

- Strategic thinking and decision-making capabilities

- Adaptability and resilience in dynamic work environments

- Passion for driving innovation and continuous improvement

Technical Skills:

- Comprehensive understanding of brand management and advertising principles

- Proficiency in market research, trend analysis, and consumer insights

- Experience with crisis communication and reputation management strategies

- Knowledge of energy and infrastructure industry dynamics and regulations

- Proficient in project management tools and techniques

Non-Negotiable Skills:

- Proven track record of successful project management and strategic leadership

- Comprehensive understanding of brand management and advertising principles

- Excellent leadership and team management abilities

Conclusion:

In conclusion, the role of Lead ATL at Adani presents an exciting opportunity for an experienced professional to make a significant impact in the infrastructure and energy industry. The successful candidate will have the chance to drive innovative ATL initiatives, collaborate with diverse teams, and contribute to the company's sustainable growth journey. By embodying Adani's values of excellence, collaboration, and integrity, the Lead ATL will play a pivotal role in shaping the company's market positioning and brand visibility.