Ad Technology Executive

Responsibilities of the role:

- Analyse, develop and implement tracking solutions to ensure effective user and conversion measurement takes place.

- Ensure that web analytics, behavioral targeting, ad verification, and brand measurement tags are implemented correctly to deliver on GroupM's goals in the wider measurement of digital advertising campaigns 

- Provide quality assurance & technical support for in-market Ad Operations teams, CDTs and agency planners 

- Setup and conduct test-and-learns for new product feature releases from our key partners' platforms, used in GMS Technology, including reviewing tech specs 

- Learn new tools and delivery technologies to maximize campaign performance and measurement (including use of DCO or equivalent Tech platforms) 

- Support Technology Manager in AdTech project timelines and deliverable schedules 

- Raise issues relative to marketing solutions (e.g. analytics platform) to respective stakeholders as required 

- Support Technology Manager with Partner/Vendor management 

- Any other ad-hoc projects or tasks relevant to the position.

What you will need:

- Thorough understanding of digital marketing channels (specifically search, social & programmatic) & digital media metrics 

- In-depth experience of trafficking & de-bugging throughout the campaign management lifecycle.

- Certifications (or advanced knowledge) across common tech tools such as Ad Servers (CM360, Sizmek), Tag Management Solutions (GTM, Tealium), and Measurement Platforms (BAV, Site/App analytics). 

- Effective communication skills, both written and verbal 

- Flexibility to work in a cross-functional team but also have the initiative to problem solve independently 

The following will be highly regarded: 

- Engineering/development experience (automation use cases). 

- Advanced knowledge of Web Services & APIs 

- Has worked with client Martech solutions (eg SFMC, AEC) in a technical capacity (eg solutions architect) 

- Understanding of Cloud Computing Services (GCP specifically)