Ad Sales Role - Media Firm

Key Responsibilities Key Activities :

Revenue Generation :

- Generation of advertisement revenue from the existing client base through effective retention and cross selling strategies.

- Identifying opportunities for new business development for maximizing revenue.

- Incremental revenue through selling of impact properties at premium rates, sponsorships, etc.

- Maximize customer base of active advertisers on the channel as against the competition

Account Management :

- Designing exclusive sales pitch for every client and offering them customized solutions as per the brand requirement.

- Negotiations with the agencies/clients on the pricing for the closure of the deals.

- To continuously map market trends for providing critical inputs for new business development and formulation of selling strategies.

Relationship Management :

- To establish excellent market relationships with the brands and agency contact points

- Managing relationships with internal stakeholder for seamless execution and closure of the deals for the respective channels

Key Interfaces :

- Internal - Sales Support & Maximization team , Sales Planning & Strategy, Scheduling

- External - Client, Agency

Skills : Negotiation Skills, Communication skills, Presentation skills, Analytical skills, Understanding of BARC, Data Interpretation Skills, Time Management

Ideal Experience : Preferred Industry - Broadcast Media /Online Media

Reporting : Relationship Territory Head - Sale