Ad Operations Role - Social Networking Application

Ad Operations

4-7 yrs experience

Why should you look at this role?

Salary : up to 18 lakh per annum

- Medical Insurance (including parents and spouse)

- Annual Leave

- Provident Fund

What else?

- India's Largest Community App

- Open culture

Company size : 100+ employees

What You will do Everyday?

Strategic Campaign Management and Analysis (60%)

- Understand Advertising ecosystem especially, Digital advertising

- Setup campaigns using an intuitive proprietary interface and Google Ad Manager

- Ensure campaigns meet delivery and performance goals.

- Coming up with ideas and actionable insights

- Testing different hypothesis to improve performance of campaigns

- Being able to analyze graphs, charts, trends, dashboards and large amounts of data

- Manage escalations and communications between stakeholders with respect to campaigns

- QA and troubleshooting of campaign related problems

- Daily liaison with Account Managers to ensure smooth progression of ad campaigns

- Think like a client or media planner

Reporting and Analysis (30%)

- Analyzing campaign performance(s)

- Producing a variety of analytical and performance reports

- Provide weekly/monthly updates and find ways to automate these

- Providing feedback to sales person as to campaign performance(s)

Testing: (10%)

- Help with various tests and provide unbiased feedback to the product/tech teams.

- Utilize data and dashboards to understand system and campaign health

Your Superpowers

- Basic knowledge of digital advertising metrics including measurement and general KPIs

- Very good knowledge of Excel and data analysis

- Very good communication skills - ability to communicate problems, solutions and ideas.

- Ability to visualize information and look at charts, graphs to draw insights and identify patterns

- Have an understanding of media planning in the digital advertising space and client requirements

- Previous campaign management experience is a big plus

- Good knowledge of running campaigns on GAM

- Good knowledge about PG/PMP, etc.

- Good knowledge about client KPIs, benchmarks, industry terminology

Interview Process

- Up to 3-4 rounds conducted virtually

- Discussion with Hiring Manager + Assignment + Discussion with Co Founder

Reporting structure

- Ad Operations -> VP Ad Sales

- Individual contributor role currently. Could develop into a team management role.

About the Employer

Kutumb, headquartered in Bangalore, is a social networking app that lets users connect with their community. It enables discovery of relevant communities, curated discovery of relevant content, discussions about issues in the community, connections with other community members, and security and moderation within community forums.

The primary target market of Kutumb is non-English speakers, a segment expected to be the growth driver for many businesses. More than 1 Crore users use Kutumb to connect with their community.

Funding

Raised a total of $30M. Latest funding raised in Jun 2021 from a Series A round.

Investors include Sequoia Capital, Tiger Global, Quiet Capital and Nirman Investments.

Employer Reviews

"Excellent work culture and company policies. A perfect place to work if you want to have work life balance and growth opportunities."

"Working with Kutumb is a unique experience as it is one of it's kind and has crossed more than 20 million users in just two years."