Client Partner - Telecom & Services at Grassik Consultants Pvt. Ltd.
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AD/Director - Product Marketing - Online/eCommerce (4-10 yrs)
About the Role :
- Plan the marketing campaign calendar and own the execution of these campaigns
- Conduct A/B tests & experiments on a regular basis to Improve CTR & Retention metrics
- Optimize the performance of existing growth channels like Push notifications, SMS, etc
- Work on customer segmentation strategies to deliver personalized campaigns
- Develop engaging copies, coordinate with design and product teams to ensure smooth execution of the CRM campaigns
- Analyze data to gather customer insights and identify drop-off points.
- 4 to 10 years of experience in any Retention/CRM/ Growth Marketing role in a B2C organization.
- Hands-On Experience on at least one of the Marketing Automation tools like Clevertap, MoEngage, etc.
- Experience in managing Push notifications and SMS/Email campaigns.