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29/04 Gautam Gupta
Client Partner - Telecom & Services at Grassik Consultants Pvt. Ltd.

Views:498 Applications:157 Rec. Actions:Recruiter Actions:31

AD/Director - Product Marketing - Online/eCommerce (4-10 yrs)

Bangalore Job Code: 919822

About the Role :

- Plan the marketing campaign calendar and own the execution of these campaigns

- Conduct A/B tests & experiments on a regular basis to Improve CTR & Retention metrics

- Optimize the performance of existing growth channels like Push notifications, SMS, etc

- Work on customer segmentation strategies to deliver personalized campaigns

- Develop engaging copies, coordinate with design and product teams to ensure smooth execution of the CRM campaigns

- Analyze data to gather customer insights and identify drop-off points.

Requirements :

- 4 to 10 years of experience in any Retention/CRM/ Growth Marketing role in a B2C  organization.

- Hands-On Experience on at least one of the Marketing Automation tools like Clevertap, MoEngage, etc.

- Experience in managing Push notifications and SMS/Email campaigns.

Women-friendly workplace:

Maternity and Paternity Benefits

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