AD/Director - Brand Development - Internet

For creating a compelling Brand Identity and a Series of Relevant Communications that makes consumers actively consider the brand

For developing a deep understanding of triggers and barriers for adoption of online shopping as a habit

For developing Brand strategy and make timely interventions to keep brand in line with the identified vision and essence

For creating and building Brand Identity of some of the Private Labels of the brand

- Driving awareness for the brand and building brand equity among the core TG through mass media & targeted campaigns.

- Driving ATL & BTL programs as per agreed marketing calendar.

- Periodic and seasonal evaluations of the brand awareness/Health Tracks and planning to build the same on ongoing basis.

- Deliver topline by increasing number of visitors, conversions and the ticket size

Must Have Skills:

- MBA from Tier 1, B-School is a must (Target Y2004-2006 Batch pass outs)

- Preferred Organizations : Hindustan Unilever Ltd, Procter & Gamble, Britannia, Nestle, Reckitt & Benckiser, Cadbury, Marico, Glaxo Smith Kline, ITC, Colgate, L’Oreal etc

- At least 4-5 years of Strong brand marketing experience in premier marketing led organizations (ideally both Brand Innovation and activation experience)

- Strong understanding of brand building and its impact on business P&L

- Deep consumer orientation and ability to convert consumer speak to “business relevant actionable insights”

- Ability to put together a comprehensive “go to market” plan across ATL and BTL channels

- Exposure to communication development, market research and media planning models

- Experience in handling Communication, Market Research and Media planning Agencies

- Strong communication and influencing skills

General Expectations from the role:

- Strategic and intuitive thinking

- Appreciation of technology led businesses and the online marketing domain

- Planning Learnability and adaptability around the new age technology and marketing strategies

- Strong business Partnership with good P & L understanding

Contact at anjali.sharma@rgf-select.co.in