AD/Director - Brand Development - FMCG/Tel

Associate Director / Director - Brand Development

This is Ranjitha from Wenger & Watson Ind., and executive search firm..

This is in regards with an opportunity with one of our E-commerce client based at Bangalore..

Looking for candidates with minimum 7 yrs of relevant experience in "Brand Management" preferably from FMCG / Retail / Ecomm / Telecom / Pharma domain..

Core Responsibilities:

- Heading the role for Organizations Brand marketing.

- Creating a compelling Brand Identity and a Series of Relevant Communications that makes consumers actively consider the organizations

- For developing a deep understanding of triggers and barriers for adoption of online shopping as a habit

- For developing Brand strategy and make timely interventions to keep brand in line with the identified vision and essence

- For creating and building Brand Identity of some of the Private Labels of Organizations

- Driving awareness for the Organization's brand and building brand equity among the core TG through mass media & targeted campaigns.

- Driving ATL & BTL programs as per agreed marketing calendar.

- Periodic and seasonal evaluations of Organizations"s brand awareness/Health Tracks and planning to build the same on ongoing basis.

- Deliver topline by increasing number of visitors, conversions and the ticket size

Must Have Skills:

- MBA from Tier 1, B-School is a must

- At least 4-5 years of Strong brand marketing experience in premier marketing led organizations (ideally both Brand Innovation and activation experience)

- Strong understanding of brand building and its impact on business P&L

- Deep consumer-orientation and ability to convert consumer speak to 'business relevant actionable insights'

- Ability to put together a comprehensive 'go to market' plan across ATL and BTL channels

- Exposure to communication development, market research and media planning models

- Experience in handling Communication, Market Research and Media planning Agencies

- Strong communication and influencing skills

Note:

This role is based in Bangalore

Reports to Head, Brand Building Function

Do not APPLY for this position if you are not having relevant experience..