Acuity Knowledge Partners - Senior Associate - Marketing - B2B Segment

Senior Associate - Marketing - B2B Segment

Global Solutions Marketing

- Conceptualize, design, and execute marketing initiatives that drive brand awareness and lead generation for Acuity solutions and digital applications

- Collaborate with business teams to proactively source high-quality content and thought leadership.

- Strong focus on content creation and content management and content marketing, including Whitepapers, blogs, articles, videos, and much more

- Create content pillars and SEO to ensure top page ranking for service lines

- Support the marketing managers to plan and implement effective go-to-market and demand gen programs

Marketing automation, analytics, and reporting:

- Marketing Automation - Work alongside marketing managers and demand generation team to utilize marketing automation to drive brand awareness, lead generation, and content marketing

- Added advantage if you have hands-on experience on HubSpot, Marketo, or other leading automation platforms

- Analytics and drive ROI - you are expected to monitor marketing web and campaigns data, measure ROI, and suggest areas to optimize

Social Media Marketing :

- Implement innovative ideas to enhance brand equity, visibility, and awareness on social media

- Contribute towards optimizing social media platforms to generate leads, create conversations and create touchpoints in the addressable market

Events and Conferences :

- Work alongside marketing managers to run remote events and webinars, working closely with BU and the sales team

New Ideas and Innovation :

- Demonstrate leadership in new ideas that instill greater process efficiency and effectiveness in marketing

- Learn and deploy marketing best practices across events, online media, social media, branding, and PR to bring about efficiency and improvement in marketing processes.