Activation Marketer - Trade Marketing - Adhesive Manufacturing Firm

Hiring for Activation Marketer (Trade Marketing) for a Adhesive manufacturing company, Bangalore

Activation Marketer, Commercial Graphics & Architectural Market

Role Overview:

- Spearhead marketing strategies for portfolio growth and enhance awareness among stakeholders.

- Ensure alignment with company mission and collaborate with other departments.

Responsibilities:

- Recognize and evaluate market trends and customer insights.

- Provide input to strategic planning teams at Asia and global levels.

- Develop and execute strong marketing plans with regular review rhythm.

- Identify and execute marketing campaigns and new growth projects.

- Conduct financial analysis, including price/profit analysis and portfolio optimization.

- Understand distribution, key account management, digital marketing, and market analysis.

Key Areas:

- Strategy, planning, global alignment, and execution.

- Drive change, growth, and continuous improvement.

- Introduce and establish new products in the market.

- Engage with end customers and channels for market growth.

- Conceptualize and manage marketing campaigns.

- Manage cross-functional stakeholders within country, area, and global organizations.

Qualifications:

- 10-15 years of marketing experience, preferably in industrial/B2B products.

- MBA from a reputed institute in India.

- Proven track record in senior marketing roles.

- Proficient in analyzing, representing, and reporting data.

- Excellent communication and collaboration skills.

- Creative thinking with a focus on achieving business results.

- Familiarity with the latest trends and technologies in marketing and digital media.

- Essential Skills for the Role

- Ability to think freely and work independently.

- Outstanding problem-solving skills.

- High level of self-drive.