Activation Manager - FMCG

Job Purpose:

To play a key role in achieving category growth & brand salience through planning and execution of activations , promotions , merchandising and visibility interventions in multichannel environment

Responsibilities and Duties:

Planning

- Build calendar for each activity & Program in line with business & brand objective with close coordination with sales and marketing team

- Developing activations program for consumers in close coordination with category managers

- Develop yearly merchandising & visibility plan on brand level in line with brand guidelines, Sales feedback as well as Customers & Consumers ' insights across channels Parlour , GT, Modern Trade & HORECA

Innovation

- Drive the innovation agenda for activation by briefing with activation partners in close coordination with Category managers

- Bring innovations in various type of merchandising elements , Formats , substrate to drive effectiveness and cost optimisations.

Launch Support

- Plan in coordination with Marketing and Sales the support for all new launches.

- Develop launch collaterals & merchandising material to support the launches -Permanent visibility elements , POSM , Menu etc.

- Conduct periodically trade visit to assess new launches implantation in key markets.

- Assess launch success & prepare closing report for major launches.

Execution Excellence

- Drive best in class execution of various activations & visibility programs and by close coordination with centrals sales team and on ground teams

- Define clear goals and KPI's and cascading of the same down the line till the front level sales team

- Manage activation & visibility budget efficiently & ensure cost policies are applied having in mind optimization between quality & price.

Control & Monitoring Reporting

- Pre & post execution evaluation through: estimated ROI, market feedback as well as market data readings when applicable.

- Developing the SOP's , Reporting format and measuring the effectiveness of various program against the set KPI's

Training Development

- Developing robust training programs for the sales team- ISR/SO/ASM for effective execution of merchandising and visibility across channel

- Developing training, merchandising and visibility modules for effective execution on ground

- Functional Coordination

- Consult with other functions internally (Sales Team, Supply Chain, Marketing & Finance) as well as externally (Agencies, Key Accounts & Shoppers) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.

- Conduct market visits in coordination with Sales Team & Marketing.

Minimum Requirements

- Minimum Qualification: MBA/PG min 5-6 Years of experience

- Must have prior experience at a national level/region level in consumer business.

- Strong knowledge of channels, distribution partners, geographies and consumer goods industry.

- Prior experience in managing dedicated retail channel is preferred

- Strong planning and execution skills and ability to see an activity end to end

- Relationship Management/Negotiation Skills/Cost effective Management

- Ability to Multi-task on several priorities.

- Inter-personal skills to manage people across hierarchies and functions.

Personal Attributes

- Ability to identify opportunities and effectively convince stake holders on ideas

- Ability to roll up sleeves, work with people and get execution.

- Ability to manage multiple scenarios and adhere to tight deadlines

- Ability to manage ambiguity

- Strong written and oral communication skills