Activation Lead - FMCG

Activation Lead

Department : Marketing Excellence

Client : One of the largest FMCG company

Job Purpose :

- Head Activations and evangelize the role activations can play in the media mix.

- Convince and convert customers into trial-lists/loyalists for the brand by experimental marketing techniques.

Key Responsibilities :

Activation Planning And Strategy :

- Creating Annual plans for each brand and choosing suitable communication, engagement, mediums for activations

- Ensuring each activation is amplified through paid/owned/earned media

- Proposing innovative & Contemporary Brand Activation Solutions leveraging:

- Out-of-home media/experiential tools

- Digital Marketing tools

- Other brands reaching to the same TG

Influencing Stakeholders :

- In the early stages, define the brand task along with the brand team. Facilitate a common ground between Brands, External collaborators & other agencies to ensure a smooth execution of projects.

- Actively Engaging with Creative Agencies to ensure that the Solutions being presented sync with over all brand communication

Team/Agency Management :

- Getting agencies to propose and customize Brand Activation Solutions to brand's Needs and evaluating the same and making one consolidated master plan for each brand for the year

- Developing and maintaining healthy relationship with the key agencies

- Ensuring that the team achieves their Targets

- Ensuring that the motivation and Attrition of Team is well under control.

Project Delivery :

- Ensure all promotions and events follow the appropriate SLAs & deliver to business timelines

- Ensuring smooth reporting and feedback mechanism

- Regular reviews with all stake holders ensuring improvement in future delivery- Communication development and brand re stage to drive long term equity as well as oversee product improvements.

Experience : 8 - 15 years in the Experiential marketing Industry

Education : Preferably Diploma Holder from EMDI/Marketing MBA from reputed institute.