Acquisition Marketing Role - Internet/Online

- To execute digital marketing strategy and campaigns with a focus to instrument conversion points and optimize user funnels

- Should be able to Lead all web marketing efforts and significantly increase quality lead conversions from all sources, including organic search, paid search, and social media marketing

- Drive digital best practices & technology to increase online traffic and visitors

- Manage all aspects of Email Marketing, online reputation management,

- Increase the quality of leads from Google Ads and Bing Search Marketing

- Measure and report performance level of high-impact Pay Per Click (PPC) Campaign for Google Ads and Bing Search Marketing, and assess against goals (ROI and KPIs)

- Create strategic search engine marketing and social media direction to optimize online presence for maximum exposure

- Increase overall keyword rankings by implementing quality content marketing and SEO marketing

- Monitored reporting on all digital marketing activity and outcomes such as social media share of voice, bounce rate, site traffic and impressions / Click Through Rate (CTR), e-mail marketing, operational statistics and lead generation