Acko - Senior Manager - SEO - IIM/ISB/MDI/FMS

Who we are:

Acko is a new age technology based general insurance company. The company is founded by Varun Dua (Ex-CEO and founder of Coverfox). We are backed by Accel Partners, SAIF Partners, Mr. Narayan Murthy's Catamaran Ventures, Amazon and other notable angel investors and international funds.

Acko offers customers a transparent, stress-free process of buying insurance and an easy seamless servicing platform. Using data, analytics and technology, our platform would enable customers to access low prices in one click based on their risk profile. Customers can get their claims paid in the fastest possible time. In today's connected world, we believe it can reach a point that where a customer would get his claim without him even lodging it. There are multiple ecosystems today which allow us to create contextual and personalised products based on user consumption behaviours. Acko would focus on these opportunities with innovative products.

Globally, insurtech companies are leading the path of disruption. In India, Acko is on the forefront, leading and defining this insurance revolution. Acko has raised $42 Mn till and poised to grow rapidly.

What we offer:

- A dynamic team of co-workers who are passionate about innovating and disrupting the insurance industry in India

- Opportunity to be part of an early stage high potential startup

- Independence and ownership in both design and execution where conceptualisation to execution cycle is in weeks and not in months

- Platform to work with senior stakeholders to drive multiple strategic initiatives

What you will do at Acko:

- Co-own scale up of direct to consumer channel for Acko (website / app)

- Independently execute SEO and organic traffic growth strategy in line with Acko's scale up plans

- Leverage market research and audience insights to think creatively about segmenting, targeting and reaching potential customers with the appropriate channels and messages, and ensure creative validation through experimentation

- Execute on-page and off-page optimizations and introduce industry best practices

- Use Google Analytics, and other third-party tools to analyze and showcase the effectiveness of our digital strategies; conduct technical analysis and website audit

- Create comprehensive campaigns for driving conversions via direct website, media etc.

- Ensure improvement of cohort performance and LTV

- Data-driven experimentation and insights to drive growth of channel and meet monthly targets

What we are looking for:

- Bachelors/Masters degree from Tier 1 colleges

- 3-5 years of overall experience; 2+ years experience in managing SEO / organic for a high traffic website

- Good problem solver - demonstrated ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data)

- Experience in top SEO tools including BrightEdge, GetSTAT, DeepCrawl, Google Search Console, Google Analytics and Google Tag Manager (not all but key relevant tools)

- Go getter attitude; ability to make things happen quickly

- Strong time management skills; ability to thrive in a fast paced environment, and to manage multiple, competing priorities simultaneously

- Highly motivated individual with an entrepreneurial drive to excel