The - Head of Brand Marketing- role reports into the EVP Marketing and is an integral role in the overall marketing function. The core responsibilities of the role will be : Building the ACKO brand - Lead the brand development work (for external customers as well as internal employees). Define what the brand should stand for, create a unique positioning and deliver multi media campaigns and strategies that will increase brand awareness, preference and adoption Deliver all Brand KPIs : a. Brand Identity : Lead and develop a unique core brand identity for the mother brand ACKO b. Brand Architecture: Develop the core brand architecture for ACKO and its sub brands, as we continue to diversify and navigate the complex regulatory framework c. Brand Values : Work with internal stakeholders to help articulate the key values of the organization and then roll out plans to embed them into the system d. Tone of Voice : Articulate the right tone of voice and ensure that's implemented in all forms of content - Brand Campaign : Work closely with our agency partners to develop insightful and differentiating brand campaigns for ACKO that help establish the right identity for ACKO in consumer's mind - Drive Brand Sponsorships across key sports, entertainment and pop culture properties. - Lead and deliver key brand events and engagement activities across the year - Social Media Strategy - Develop the core principles of what our social media strategy should be, how to best optimize our each social media channels to deliver brand growth - Drive CSR strategy and activities - Lead the internal Brand Content team The role holder will closely work with - Head of Product Marketing- who is responsible for delivering the business targets on the Auto and the health business. The individual will need to have strong financial acumen as he/she will be responsible to manage the over-all brand budget (INR 25-35 CR) to deliver the above KPIs while driving efficiency. Requirements : - A self-driven individual with a minimum of 8-10 years of experience in core brand management roles across B2C companies, MNCs or Startups - MBA or equivalent from a reputed Institute - Ability to navigate dynamic and changing environment which is staple to startups - Open to learning and receiving constructive feedback - Ability to train and grow his/her teams and develop them into strong professionals. The person will manage a team of 6-7 individuals. - Develop strong working relationships across the various verticals within the organisation

Bangalore

Acko - Director - Brand Marketing - IIM/ISB/MDI/FMS 

Acko - Director - Brand Marketing - IIM/ISB/MDI/FMS  ,Job Description for Acko - Director - Brand Marketing - IIM/ISB/MDI/FMS  in Acko General Insurance in  Bangalore for (8-10) years of experience. Apply Now!

Job Description for Acko - Director - Brand Marketing - IIM/ISB/MDI/FMS  in Acko General Insurance in  Bangalore for (8-10) years of experience. Apply Now!