Acko - Brand Manager

Brand and Media :

- Work with Marketing leader to define brand positioning, and design and deploy strategies to strengthen the Acko brand and build brand equity.

- Work with external agencies & internal team to create brand strategy, and develop a strong differentiated brand

- Lead brand marketing execution - offline/online brand campaigns, marketing mix design while maximizing the ROI through market mix modelling

- Develop a deep understanding of Acko's target consumer and become his/her advocate across company initiatives

- Innovate and experiment to accelerate brand scale up

- Design, conduct, and analyse consumer research and brand health tracking; partner closely with the media, advertising, and analytics teams to define campaign performance metrics to ensure a high level of effectiveness

Social Brand Platforms :

- Build and manage ACKO's online brand platforms (FB, Twitter, LinkedIn etc.) and execute online brand campaigns

- Work with the in-house creative/content team and ensure high quality content development to support paid marketing initiatives\Work with online marketing groups, communities, influencers & build partnerships to deliver brand message to relevant target group

- Manage ORM for the brand

About ACKO

Acko, a new age insurance tech startup. We aim to overhaul how we view insurance, via innovative digital products, customized prices and offerings. Globally, insurtech companies are leading the path of disruption. In India, Acko is on the forefront, leading and defining this insurance revolution. Acko has raised $42 Mn till and poised to grow rapidly. We have been backed by a marquee set of investors like Accel, SAIF, Amazon, Catamaran etc. We also raised a record seed funding round of USD 30 Mn last year. Recently, Acko General Insurance was ranked No. 2 in Insurance Post's Top 100 Global Insurtech firms 2018, only after Zhong An of China. You can read more about us here:

https://techcrunch.com/2017/05/24/acko-is-an-ambitious-digital-play-to-disrupt-indias-10binsurance-industry/

https://yourstory.com/2018/05/online-insurance-startup-acko-raises-12-m-led-amazon/

https://tech.economictimes.indiatimes.com/news/mobile/ola-partners-acko-to-launch-in-tripinsurance-program/63629804